David Thurston is a beauty industry disruptor, brand builder, and storyteller. He’s the founder, CEO, and Creative Director of Danger Jones — a next-generation brand that fuses beauty, film, and fashion. Danger Jones professional hair color is sold in over 1,400 stores across North America and in 43 countries worldwide. The brand is also behind three feature-length rock documentaries now in production. Before Danger Jones, David founded Pulp Riot, a hair color brand that skyrocketed to prominence under his bold leadership, captivating the industry and catching L’Oréal’s attention for acquisition just two years after its debut. In that era, David’s vision drove Pulp Riot to shake up and redefine professional beauty landscape.He also created Butterfly Loft, a landmark Los Angeles salon that’s home to over 30 top artists. David is a sought-after keynote speaker, known for his unapologetic take on branding, entrepreneurship, and the digital revolution.