Spanning continents and cultures, alchemists have long sought the transformative secrets of nature—blurring the line between science and spirit. Areté continues this legacy by crafting performance-driven products that fuse old-world botanical wisdom with modern clean technology. Created by and for salon professionals, our collection supports the sacred ritual of transformation that unfolds in the salon chair. More than haircare, Areté is a philosophy—of artistry, alignment, and care that nurtures both people and the planet.
Transforming salons through the power of nature. We craft masterful haircare, treatments, and color that nurture people and honor the planet. Rooted in time-honored botanical traditions and designed with the modern stylist in mind, our products elevate the transformative ritual of the salon experience
Featured Educators
@jordan.paints.hair
Jordan Jones
Sponsored Classes
@jordan.paints.hair
Jordan Jones
Sunday, 1:30 PM – 3:00 PM
The Brunette Blueprint: How to Create Glossy, Expensive Blends
Dimensional brunettes? Yes please. This class is all about the art of going deeper—rich, tone-on-tone color, freehand lowlights that melt like butter and intentional placement that looks effortlessly lived-in.
Jordan shares her go-to freehand lowlighting technique (aka her behind-the-chair secret weapon): a quick, versatile method that delivers a soft, sexy balayage finish, whether she’s foiling or painting. It’s a subtle magic trick that’s added major value to her services and completely changed the way she approaches brunette color.
She also dives into her signature formulation strategy using Areté Alchemic Color, demonstrating how to create richness, vibrancy and movement that leaves brunettes looking anything but basic. Think glossy, expensive and just the right amount of moody.
If you’re ready to fall in love with brunettes all over again, this class is for you.