@jordan.paints.hair
Jordan Jones
Jordan Jones has been behind the chair for 17 years, educating for 7, and mixing formulas like potions since day one. She helped launch Areté and now serves as a lead artist + educator, making tricky color concepts feel totally doable (and even fun). Her secret sauce? Smart, simplified formulation and a deep love for connecting with fellow stylists. Working with Areté felt like a no-brainer—clean color, good people, and big dream energy.
Classes
The Brunette Blueprint: How to Create Glossy, Expensive Blends
Dimensional brunettes? Yes please. This class is all about the art of going deeper—rich, tone-on-tone color, freehand lowlights that melt like butter and intentional placement that looks effortlessly lived-in.
Jordan shares her go-to freehand lowlighting technique (aka her behind-the-chair secret weapon): a quick, versatile method that delivers a soft, sexy balayage finish, whether she’s foiling or painting. It’s a subtle magic trick that’s added major value to her services and completely changed the way she approaches brunette color.
She also dives into her signature formulation strategy using Areté Alchemic Color, demonstrating how to create richness, vibrancy and movement that leaves brunettes looking anything but basic. Think glossy, expensive and just the right amount of moody.
If you’re ready to fall in love with brunettes all over again, this class is for you.
