Cynthia Baker @saga.haus is a social media strategist and founder of SAGA Haus, a consulting firm she launched over six years ago at the leading edge of the digital marketing boom. With a background rooted in the beauty industry and a sharp eye for content and strategy, Cynthia has helped brands and talent grow their presence across online and social platforms. Her client roster includes major companies such as JOICO/Henkel, Number 4 Hair Care, TIGI/Unilever, and Leyton House Professional, as well as celebrities like CJ Perry “Lana” of Total Divas and WWE’s Miroslav Barnyashev “Rusev.” Cynthia is also a sought-after educator, traveling nationally and internationally to teach businesses how to leverage social media for growth. A licensed hairstylist since age 15, Cynthia quickly advanced in the industry—opening her own salon by 20 and becoming an educator for Matrix before joining PureOlogy and transitioning into the corporate world. Her experience with brands like Maly’s, Nancy’s Beauty Warehouse, JOICO, and Bellami Hair shaped her expertise in integrated marketing, sales acceleration, and digital strategy. Today, alongside running her successful business, she serves as Vice Chair of the Professional Beauty Association Foundation Board of Directors. SAGA Haus, named after her two children, reflects Cynthia’s belief in building a business that feels like home—for clients, collaborators, and community.