Lexi Crosby @simply.lc_ is a dynamic digital strategist and content creator with a passion for building brands and driving results. Currently the E-Commerce Manager at Joico, Lexi brings her sharp eye for aesthetics, analytics, and storytelling to one of the beauty industry's most beloved brands. Prior to this role, she served as a Social Media Marketing Specialist at LAS Digital Agency, where she led strategy and execution for consumer brands and influencer accounts, growing audiences, optimizing engagement, and creating content that converts. With a background in managing personal brand accounts for high-profile influencers and a strong presence as a lifestyle content creator herself (@simply.lc_), Lexi blends authenticity with strategy to create powerful digital experiences. Whether she’s behind the scenes building e-commerce ecosystems or in front of the camera curating home, fashion, and wellness content, Lexi is all about helping brands and people shine online.