@rachelwstylist

Rachel Williams

Winner of the 2022 BTC OneShot Award for Shag / Mullet, Rachel Williams is known for her approach to cutting, especially bangs and shags. “ I love creating movement and texture,” she says. She also specializes in blonding, ranging from lived-in looks with soft contrast to all-over platinum. In her 34-year career, Rachel has seen her creations featured in major consumer magazines such as Allure, Glamour, and Southern Living, as well as Behindthechair.com, Arcscissors.com, and the podcasts for How to Cut It ( UK edition), and Jack Howard Color. She boasts more than 180,000 Instagram followers, thanks to the artistic inspiration and technical know-how she shares with her fellow stylists. She used Moroccanoil products for years before joining the brand. “ Then the color line launched, and I completely fell in love,” she says. “ The Blonde Voyage Lightners are amazing, and I can’t get over how clean and beautiful the finish is with Color Calypso Demi-Permanent Gloss.” Now she is thrilled to share her expertise as part of the Moroccanoil Team. “ I love working as an educator,” she says, “ being able to help stylists not only elevate their craft but also find confidence within themselves.”

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Brands

Mainstage Presentations

Jessica Scott Santo

@jessicascotthair

Jessica Scott Santo

Rachel Williams

@rachelwstylist

Rachel Williams

Kevin Hughes

@hairbyeleven

Kevin Hughes

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Tania Lacoste Major

@tanialacostemajor

Tania Lacoste Major

Rochelle Maribojoc

@locksbyrochelle

Rochelle Maribojoc

Tatiana Dudley

@tantalizingtresses

Tatiana Dudley

Sunday, 10:35 AM – 11:20 AM

The Moroccanoil® Blueprint: Blending Innovation with Everyday Salon Success

Moroccanoil® is diving deep into cutting, color and styling. The session kicks off with an inspiring model presentation to ignite your creativity, followed by real-world education covering formulation, foil mapping, trending haircuts and everyday styling tips. Elevate your craft with the expert Moroccanoil® team—plus a special guest artist you won’t want to miss!