@ahappyjustin

Justin Toves-Vincilione

Justin Toves-Vincilione is a licensed hairstylist and content creator based in Los Angeles. As a pro beauty expert, Justin has mastered the art of creating educational, product- focused content for both TikTok and Instagram. His work can be found re-shared in magazine articles as well as on some of the biggest hair publications in the world. His specialty lies in creating original self-produced video and photo content. As a result of Justin’s high-performing content he has gained recognition in the beauty space by receiving countless award nominations and two internationally recognized award wins. His knowledge of trending, and relevant content creates valuable UGC that brands continue to utilize on their platforms to further promote and educate consumers on their latest products. Justin’s understanding of the power of product education in both the professional and consumer market makes his content highly valuable to the brands he works with and the followers he interacts with.

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Brands

Mainstage Presentations

Jessica Scott Santo

@jessicascotthair

Jessica Scott Santo

Rachel Williams

@rachelwstylist

Rachel Williams

Kevin Hughes

@hairbyeleven

Kevin Hughes

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Tania Lacoste Major

@tanialacostemajor

Tania Lacoste Major

Rochelle Maribojoc

@locksbyrochelle

Rochelle Maribojoc

Tatiana Dudley

@tantalizingtresses

Tatiana Dudley

Sunday, 10:35 AM – 11:20 AM

The Moroccanoil® Blueprint: Blending Innovation with Everyday Salon Success

Moroccanoil® is diving deep into cutting, color and styling. The session kicks off with an inspiring model presentation to ignite your creativity, followed by real-world education covering formulation, foil mapping, trending haircuts and everyday styling tips. Elevate your craft with the expert Moroccanoil® team—plus a special guest artist you won’t want to miss!
Eric Vaughn

@realericvaughn

Eric Vaughn

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Justine Marjan

@justinemarjan

Justine Marjan

Sunday, 1:30 PM – 2:15 PM

BELLAMI Mastery in Action: Elevating Extension Services with the Best in the Industry

Get front-row access to hair extension artistry with BELLAMI Professional’s Mastery in Action. Legendary stylists Eric Vaughn, Justin Toves-Vincilione and Justine Marjan will demonstrate the cutting-edge extension techniques that have skyrocketed their careers. From seamless blends to bold, show-stopping styles, they’ll break down their signature installation methods using BELLAMI’s premium extensions. This isn’t just education—it’s pure inspiration. Watch. Learn. Level up.
Gilad Goldstein

@myguiltycrown

Gilad Goldstein

Sean Godard

@seangodard

Sean Godard

Michelle O’Connor

@michelleoconnorbeauty

Michelle O’Connor

David Lopez

@davidlopezzz

David Lopez

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Danielle Keasling

@danielle.keasling

Danielle Keasling

Sonya Dove

@thesonyadove

Sonya Dove

Vernon François

@vernonfrancois

Vernon François

Jaleesa Jaikaran

@jaleesajaikaran

Jaleesa Jaikaran

Monday, 11:20 AM – 12:05 PM

CTRL+ALT+GLAM: Ulta’s Y2K Hair Revival

Celebrate 25 years of BTC with a tribute to the hair that raised us. Join the Ulta Beauty Team as we take a bold journey back to the early 2000s where fearless styles ruled the scene. This class fuses Y2K’s most iconic trends with today’s innovation, diversity and artistic expression, showing how the past continues to inspire the future of hair.