Known for his creativity and inspiring color transformations, James Earnshaw is now one of the best known global hairdressers on Instagram. A social media pioneer, it’s not unusual for his Instagram content to be viewed a million-plus times. James has been honing his craft with Wella Professionals for over 16 years, having been a member of the Cult Team and a Craft Expert before taking the step to become GHD Trade Ambassador and UK&I Wella Digital Color Ambassador. In 2020, James embraced life as a freelance creative. This has allowed him to shape the direction of his future and his progressive approach to color. Demand for James’ contemporary skillset continues to grow, focusing on international shows, editorial work and session styling. “For me, my work is all about shining light on women. Designing formulations that enhance their natural beauty, in a modern and expensive way. Perfecting my ability and ensuring that my work is always of the highest standard is what inspires me to push forward. I am obsessed with hair and the transformative power it holds. Harnessing this is my strength.” As a Wella Professionals Global Ambassador James travels the world inspiring audiences with his education and shows, as well as working on innovation and the latest brand campaigns.