Step Into the Future with Wella Professionals & ghd. Immerse yourself in AI-powered experiences where you can bring your fantasy to life, enjoy pro education, exclusive access to show-only promotions,, and giveaways that celebrate your passion and fuel your craft.
WE ONLY DO WHAT’S BEST FOR HAIR: We’ve been pioneering innovation for 140+ years and continue to break new ground to bring the best out of every hair. WE ELEVATE CRAFT & EMPOWER UNLIMITED CREATIVITY: We believe in the power of uniting our creative community—across our studios, industry events & awards - to create beauty trends & visions together. WE ARE TRUE PARTNERS: We nurture & inspire talent at every stage of their career—partnering with stylists and salon owners to fuel growth and to unlock their unique potential.
Featured Educators
@danielmbeauty
Daniel Mora
@jhair_stylist
James Earnshaw
@stacy.wella
Stacy Reid
@brianacisneros
Briana Cisneros
@anthonycolesebastian
Anthony Cole
@jessica.wella
Jessica Stranieri
@erik.wella
Erik Thrane
@christinamhair
Christina McCarver
Mainstage Presentations
@jhair_stylist
James Earnshaw
@brianacisneros
Briana Cisneros
@danielmbeauty
Daniel Mora
@anthonycolesebastian
Anthony Cole
@erik.wella
Erik Thrane
Sunday, 11:25 AM – 12:10 PM
Wella’s Future of Hair: Inspired by AI, Created by Professionals
Welcome to the future of hair—where AI sparks creativity and professionals bring it to life. Wella Professionals is putting the pros at the center of it all while we show you how to decode AI trends, transform digital inspiration into real-world styles and create futuristic looks your clients will love. Experience next-level makeovers live on stage and explore a new era of hair.
Sponsored Classes
@danielmbeauty
Daniel Mora
@stacy.wella
Stacy Reid
Monday, 8:45 AM – 10:15 AM
The Future of Brunettes: AI Inspiration Meets Real-World Color
Welcome to the future of hair, where AI meets artistry and creativity has no limits. From surreal colors to bold textures, AI-generated imagery is redefining beauty—and now it’s your turn to bring it to life.
In this session, you’ll learn how to decode AI visuals, identify emerging trends and transform virtual inspiration into real-world hair artistry. Explore a rich twilight palette of velvet purples, midnight blues and cosmic blacks, brought to life through innovative techniques in color, care and styling.
Discover how to read AI imagery, master futuristic looks and turn digital dreams into reality—right behind the chair. This season, we’re not just imagining the future, we’re creating it.
@anthonycolesebastian
Anthony Cole
@jessica.wella
Jessica Stranieri
Monday, 3:15 PM – 4:45 PM
The Future of Blondes: AI Trends Brought to Life
AI is changing the way we imagine hair color and Wella Professionals is showing you how to make those digital dreams a reality. In this dynamic session, we’ll guide you through reading and translating AI-generated visuals into tangible, luminous looks your clients will love.
Watch a live color demo featuring airy pastels, opalescent pinks, lilacs and powdery blues with reflective shine and movement. Learn placement and blending techniques, plus tips for adapting bold concepts to fit your client’s lifestyle and maintenance. You’ll leave with the vision and skills to spot AI trends, customize them for the chair and deliver blonde color that feels fresh, modern and totally wearable.
@jhair_stylist
James Earnshaw
@christinamhair
Christina McCarver
Sunday, 1:30 PM – 3:00 PM
Capture Hair Like a Creator: Styling & Social Tips for Viral Content
Want to turn your hairstyling into scroll-stopping content that gets noticed—and shared? Join Global Ambassador James Earnshaw (@jhair_stylist) for a class you won’t want to miss. James will show you how he blends stunning hairstyling artistry with content creation that grabs attention online.
Watch his “Surreal” styling live demo where he reveals his secrets for creating dreamy, eye-catching looks—and how to bring them to life on camera. No fancy tools required—just your smartphone, a simple light (he’ll share his favorite one) and creative angles. Learn how to capture your process in a way that feels cinematic and engaging.
Plus, Wella Education’s Head of Social Media, Christina McCarver (@christinamhair), will share insider tips on writing captions that connect and optimizing your content for shares and getting featured.