Stop by our booth for limited edition merch, meet the artists behind Danger Jones, and to see how Danger Jones is more than a brand - it's a movement.
Danger Jones is a next-generation professional hair color brand built by artists, not corporations. We fuse creativity, community, and innovation to empower stylists to create without limits. Distributed in over 1,400 stores across North America and sold in 43 countries, Danger Jones is redefining what it means to be a beauty brand today.
Featured Educators
@tialambourn_hair
Tia Lambourn
@hairbychrissydanielle
Chrissy Lotenero
@davidthurstonofficial
David Thurston
@jxnandco
Kylee Akina
@alexisthurston
Alexis Thurston
@dropdeadkristi
Kristi Day
@ajaonyourmane
Aja Hamilton
Mainstage Presentations
@hairbychrissydanielle
Chrissy Lotenero
@tialambourn_hair
Tia Lambourn
@jxnandco
Kylee Akina
@alexisthurston
Alexis Thurston
@ajaonyourmane
Aja Hamilton
@dropdeadkristi
Kristi Day
Monday, 1:30 PM – 2:15 PM
Danger Jones Next-Generation Color: Live & Unfiltered
Danger Jones storms the BTC stage with a high-energy lineup of bold artists and a showcase of elevated blonding, refined toning and creative color artistry. Our team of badass creators will reveal the techniques—and the mindset—behind fearless, next-generation color. This one-of-a-kind show highlights the raw edge and unmistakable style that Danger Jones has injected into a beauty industry long ruled by stagnant, billion-dollar giants. Get ready for a new era.
Sponsored Classes
@tialambourn_hair
Tia Lambourn
@hairbychrissydanielle
Chrissy Lotenero
@davidthurstonofficial
David Thurston
Sunday, 1:30 PM – 3:00 PM
The New Rules of Blondes & Toning: Color Without Compromise
Step into the world of Danger Jones—where creativity has no limits and self-expression leads the way. For the first time at BTC, Global Ambassadors @hairbychrissydanielle and @tialambourn_hair will share cutting-edge blonding and toning techniques to spark your artistry and elevate your craft. Plus, join Founder & CEO @davidthurstonofficial for an inside look at how Danger Jones is challenging the status quo and reshaping the future of pro beauty.