Alexis Thurston is the co-founder of Danger Jones and is responsible for formulating all their products. She is based in Los Angeles, but travels across the world educating and building her brand, which is already distributed in 40 countries. Alexis is also the co-owner of Butterfly Loft Salon, the place where all Danger Jones products are created and tested. She’s also an outspoken advocate for equal opportunities for women in the beauty industry. Few people have so many titles in our industry as Alexis does… she’s a stylist, a salon owner, an educator, a product creator, an entrepreneur, and a beauty industry disrupter.