@christinamhair
Christina McCarver
Christina McCarver is a passionate, creative force in the hair industry. As the Head of Social Media for @WellaEducation and @WellaHairUSA, she has found the magic in bridging the gap between strategy and storytelling through the lens of a hairdresser. With a rich background as an award winning hairdresser and educator, her respect for the professional is front and center in all that she does.
Brands
Classes
@jhair_stylist
James Earnshaw
@christinamhair
Christina McCarver
Sunday, 1:30 PM – 3:00 PM
Capture Hair Like a Creator: Styling & Social Tips for Viral Content
Want to turn your hairstyling into scroll-stopping content that gets noticed—and shared? Join Global Ambassador James Earnshaw (@jhair_stylist) for a class you won’t want to miss. James will show you how he blends stunning hairstyling artistry with content creation that grabs attention online.
Watch his “Surreal” styling live demo where he reveals his secrets for creating dreamy, eye-catching looks—and how to bring them to life on camera. No fancy tools required—just your smartphone, a simple light (he’ll share his favorite one) and creative angles. Learn how to capture your process in a way that feels cinematic and engaging.
Plus, Wella Education’s Head of Social Media, Christina McCarver (@christinamhair), will share insider tips on writing captions that connect and optimizing your content for shares and getting featured.