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Stop by the ARC Scissors booth to see your haircutting idols educate up-close, ask questions in real time, chat with your favorite influencers and receive 25% off all scissors!

Handcrafted in Japan, ARC™ Scissors offers the highest quality Japanese scissors created by craftsmen who are as passionate about making scissors as you are about cutting hair. When it comes to handcrafting scissors for professional hairstylists, ARC™ Scissors refuses to take shortcuts. Made in Japan, never on a factory line. Every one of our scissors is handmade in Japan and to prove the origin, the country of Japan places a Made in Japan stamp on the scissors itself, along with a unique serial number and patent mark, offering traceability to the steel factories in Japan.

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Sponsored Classes

Nubia Rezo

@nubiarezo

Nubia Rezo

Sunday, 1:30 PM – 3:00 PM

The Rëzocut Rose Technique

The Rëzocut Rose Technique is the only cutting method in the world designed for all hair textures—transforming the way we define beauty by celebrating your natural shape, honoring your volume and empowering you to shine exactly as you are. Inspired by the elegance of roses and the artistry of circles, this technique sculpts shapes that enhance the natural movement of every curl, coil and wave. More than just a haircut, it’s a global movement of empowerment and transformation. With Rëzocut, stylists don’t just cut hair—they create freedom, confidence and community. Join the Rëzo Stylist Network and take your artistry, purpose and financial freedom to the next level—using the same ARC™ Scissors Nubia trusts to bring the Rëzocut Rose Technique to life with precision and ease. We’re ready for you.
Ben Brown

@benbrownhair

Ben Brown

Sunday, 1:30 PM – 3:00 PM

A Modern Take on a Precision Bob

The Bob Evolution is an advanced haircutting class designed for stylists ready to push boundaries while honoring the timeless bob. This class reimagines the classic silhouette by blending foundational technique with bold, modern creativity. It’s about evolution—not revolution—of one of the most iconic haircuts in history. What You’ll Learn:
  • Core Foundations: Master the structure of the classic bob—graduation, precision lines, and balance. Creative Disruption: Break the mold with asymmetry, texture play, shattered lines, and unconventional weight distribution. Personalization Techniques: Tailor each cut to the individual—considering face shape, hair texture, and lifestyle. Modern Finishes: Learn how to soften or sharpen your look with styling, razor work, and interior cutting. Visual Storytelling: Develop your artistic eye to create bobs that express personality, movement, and modern edge.
Who It’s For:
  • Ideal for intermediate to advanced stylists who are confident with their technical skills and are ready to expand their creative vision. Whether you’re salon-based or editorial-focused, this class equips you with the tools to reinterpret the bob for today’s client.
Class Format:
  • Live demonstration with detailed breakdowns Hands-on cutting session with guided mentorship Portfolio-building photography tips to capture your evolved bobs
  • Takeaway: Walk away with a fresh arsenal of cutting techniques and the confidence to create bobs that are anything but basic. The Bob Evolution is not just a haircut—it’s a canvas for artistry, precision, and self-expression.
Premium Class • Look & Learn
Sally Hershberger

@sallyhershberger

Sally Hershberger

Sunday, 3:20 PM – 4:50 PM

Shag + Textured Bob: Effortless Edge Meets Modern Chic

Price: $100

Learn from the legend behind some of the most famous haircuts in history—Joan Jett’s gritty, rock ’n’ roll shag, Meg Ryan’s breezy “wash-and-wear” Hollywood shag and Lisa Rinna’s sleek, modern shag-bob hybrid—all reimagined for today. In this live Look & Learn, Sally will demonstrate how to create:
  • Her iconic, lived-in shag—sexy, tousled and forever cool, with razor-cut layers and airy texture that can be customized for any face or personality.
  • Her fresh take on the modern bob—a blunt perimeter with layered movement on top, delivering a cut that swings between sophisticated chic and effortless, beachy edge.
You’ll walk away with:
  • The technical breakdown of Sally’s signature shag and bob—razor vs. scissor work, weight distribution and interior layering
  • How to adapt each cut to suit different face shapes, client personalities and lifestyles
  • Sally’s styling secrets for natural movement, undone texture and wearable edge
  • The language and confidence to sell these iconic styles to clients who want to feel like a star
These aren’t just cuts—they’re the looks that defined cool, from the ’70s to Hollywood to the runway. Now it’s your turn to master them.
Premium Class • Hands-on
Sally Hershberger

@sallyhershberger

Sally Hershberger

Monday, 8:45 AM – 10:15 AM

Sally Hershberger’s Shag Masterclass: The Cut That Defines Cool

Price: $395

The shag isn’t just a haircut—it’s an attitude. Sexy, disheveled and endlessly cool, it’s been a cultural icon for decades, from Jane Fonda’s edgy Klute cut to Stevie Nicks’ ethereal layers to today’s rock ’n’ roll-inspired iterations seen on trendsetters everywhere. Now it’s your turn to master this iconic shape. In this hands-on class, you’ll learn to:  
  • Read the client: When a shag fits (and when it doesn’t) and how to adapt it to any vibe or lifestyle
  • Flatter every face: Customize fringe, layers and lengths to suit heart, oval, square and round shapes
  • Create any length: From Fonda’s classic, shoulder-grazing look to Stevie’s flowing layers and modern, lived-in versions
  • Cut for effortless texture: Layering, weight removal and razor techniques to achieve that airy, undone finish
  • Style and sell the look: Help clients embrace this bold, statement cut and keep it effortlessly cool at home
By the end, you’ll be able to cut, style and own the shag—transforming it into a signature statement for every client who sits in your chair.
Premium Class • Hands-on
Ben Brown

@benbrownhair

Ben Brown

Monday, 8:45 AM – 10:15 AM

Bobs: The Blueprint (Hands-On)

Price: $195

Mastering the classic bob haircut is essential for any professional stylist—it forms the foundation of precision haircutting and stands as a benchmark of technical skill in the industry. More than a timeless style, the bob is a structural blueprint that teaches balance, proportion and discipline.

This specialized haircutting class offers an in-depth exploration of the foundational techniques required to master the precision bob—one of the most iconic and technically demanding styles in modern hairstyling. Designed for both emerging stylists and seasoned professionals looking to sharpen their craft, the course emphasizes core principles critical to achieving symmetry, structure and customized movement in bob haircuts.

Each student will need Scissors, Comb, Clips, Water spray, Hairdryer, Brushes