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Discover your undertone in 15 minutes with The Color Countess (@thecolorcountess) expert in color matching for hair extensions, makeup, and wardrobe.

Donna Bella is the original U.S. hair extension brand, trusted by stylists for quality products, and loved by clients. 20+ Years of Hair Authority - Since 2003, Donna Bella has led the professional hair extension industry with premium products, stylist credibility, and a reputation built on quality and trust. Real Hair. Real Confidence - We use 100% Remy human hair ethically sourced, cuticle-intact, and crafted for long-lasting wear. Our extensions blend flawlessly, feel luxurious, and empower stylists with quality hair.

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Sponsored Classes

Clayton Hawkins

@claytonhawkins

Clayton Hawkins

Natalie Ruzgis

@natalieruzgis

Natalie Ruzgis

Monday, 8:45 AM – 10:15 AM

Mastering Extensions: How Tape-Ins & Wefts Create Celebrity Looks

Want to grow your business and stay ahead of the trend curve? The real secret to celebrity hair isn’t products or genetics—it’s expertly applied extensions. Celebrity stylist Clayton Hawkins (@claytonhawkins) is pulling back the curtain on the extension techniques that create red carpet-worthy looks—and how you can use them to drive revenue behind the chair. Clayton shares his go-to methods using Donna Bella Tape-In extensions, covering sectioning, placement, blending and styling tips that deliver seamless, camera-ready results. Industry-leading extension educator Natalie Ruzgis (@natalieruzgis) takes the stage next. Her approach is rooted in real-life salon success, not smoke and mirrors. Her teaching is all about no-gatekeeping, high-impact tips that actually work behind the chair, shared with full transparency and zero fluff. From backstage at New York Fashion Week to hair shows around the globe, she blends technical precision with soulful connection, empowering stylists to level up their artistry and their income.