Be the first to experience our revolutionary professional hairdryer at the BTC Connection Center — see the future of styling on our instagram!
Founded in Bologna in 1969, Gama Italy Professional has led hair care innovation for over 50 years, from creating the first professional straightener to developing high-performance motors Made in Italy. Today, we’re present in over 50 countries with cutting-edge tools for professionals. By year’s end, we’re set to launch a groundbreaking professional hair dryer that will redefine hairstyling!
Featured Educators
@lisaherofficial
Lisa Hernandez
Sponsored Classes
@lisaherofficial
Lisa Hernandez
Monday, 3:15 PM – 4:45 PM
Master the Blowout: Volume, Texture & Curls with Lisa Hernandez
Big volume, luxe texture and bouncy curls that last—Lisa Hernandez (@lisahairofficial) is showing you how it’s done. In this Look & Learn session, the GA.MA Italy Professional ambassador will share her go-to techniques for creating glamorous blowouts using the brand’s latest Italian-engineered tools.
Watch Lisa’s live demo to learn how to prep for softness and shine, section for balanced texture and create frizz-free curls with staying power. Plus, see how GA.MA’s Oxy Active technology helps protect color while delivering a modern, polished finish.
You’ll leave with fresh styling inspiration and actionable techniques you can bring to your next client.