https://btcshow-linkinbio.behindthechair.com/wp-content/uploads/2024/03/sponsor__truss-e1712164058831.png
website-logo instagram-logo

Join us at our booth for non-stop education, full-sized product giveaways, and interactive experiences!

TRUSS Professional is a leading salon-exclusive brand trusted by hairdressers and salon owners worldwide. With Brazilian roots and global appeal, TRUSS has been delivering high-performance hair care solutions for over 20 years. Known for healthy blonding and results you can see and feel, TRUSS combines cutting-edge technology with vegan active ingredients to treat hair from root to tip — all while staying 100% cruelty-free. Available in over 35 countries, TRUSS is more than a brand: it's a movement dedicated to transforming lives through education, innovation, and the belief that everything is possible.

more...

Featured Educators

@gabrielsamra

Gabriel Samra

@mickeycolonjr

Mickey Colon

@asil

Asil Simsek

@colorbymarina

Marina Sellecchia

@lisaherofficial

Lisa Hernandez

@hairbysarayah

Sarayah Hernandez

Mainstage Presentations

Gabriel Samra

@gabrielsamra

Gabriel Samra

Mickey Colon

@mickeycolonjr

Mickey Colon

Asil Simsek

@asil

Asil Simsek

Marina Sellecchia

@colorbymarina

Marina Sellecchia

Lisa Hernandez

@lisaherofficial

Lisa Hernandez

Monday, 10:30 AM – 11:15 AM

Join The Blonde Revolution

From flawless balayage to vibrant color and restorative treatments, TRUSS empowers hairdressers with high-performance products designed for results that last. Rooted in Brazilian innovation and powered by advanced technology, our formulas deliver healthy, radiant results to all types of hair globally.  Join our Global Ambassador team, as Gabriel Samra leads an unforgettable presentation alongside Marina Sellecchia, Asil Simsek, Lisa Hernandez and Mickey Colon. Experience stunning blonde transformations and discover the science that makes TRUxSS the ultimate source of confidence for every stylist. Don’t miss it. Brazilian Innovation. Global Transformation. #TRUSSyourself

Sponsored Classes

Mickey Colon

@mickeycolonjr

Mickey Colon

Lisa Hernandez

@lisaherofficial

Lisa Hernandez

Sunday, 1:30 PM – 3:00 PM

Reverse Balayage for Corrective Color Mastery (English & Spanish)

Flip the script on blonding with TRUSS Professional with this bold, bilingual class that’s laser-focused on color correction—showing you how to bring depth, richness and balance back to over-lightened hair using modern reverse balayage techniques.

Global Ambassador Mickey Colon (@mickeycolonjr) will share his signature reverse balayage method featuring a blow-dryer, the perfect solution for soft transitions and seamless tonality during correction work. Then, Global Ambassador Lisa Hernandez (@lisahairofficial) will break down her foil-based reverse balayage approach, ideal for creating structured, high-contrast blends that restore richness and dimension to blonde hair.

Whether you’re blending down over-processed blondes or building multidimensional tones from scratch, this class will equip you with the tools, creativity and confidence to tackle any color correction challenge.

¡Let’s do it rápido y bonito—see you in class!

Marina Sellecchia

@colorbymarina

Marina Sellecchia

Sarayah Hernandez

@hairbysarayah

Sarayah Hernandez

Sunday, 3:20 PM – 4:50 PM

Time-Smart Blonding Techniques for Fast, Bold Results

Join the Blond Revolution! Step into the future of bold blonding with TRUSS Professional. This dynamic, technique-driven session combines speed and artistry as Global Ambassador Marina Sellecchia (@colorbymarina) and US Ambassador Sarayah Hernandez (@hairbysarayah) share their secrets for creating show-stopping color transformations. Perfect for pros who want maximum impact with minimal effort, this class delivers innovative methods for both blondes and brunettes. Marina will reveal her signature approach to crafting dimensional, rich brunettes with ultra-simple foil placement, while Sarayah demonstrates her lightning-fast, no-foil hand-painted balayage technique
Premium Class • Hands-on
Gabriel Samra

@gabrielsamra

Gabriel Samra

Tuesday, 9:00 AM – 3:00 PM

Hands-On Blonde Balayage Express with @gabrielsamra

Price: $95

Get ready to join the Blond Revolution and experience the first-ever BTC Hands-On Class with TRUSS Professional. This hands-on, technique-driven session features Global Ambassador Gabriel Samra (@gabrielsamra) as he shares his signature Balayage Express methods—designed to help stylists save time behind the chair without sacrificing dimension or impact. Perfect for pros eager to build confidence with time-saving blonding techniques, this class will show you how to achieve bold results in fewer steps. Learn how Gabriel creates seamless, sun-kissed looks with modern sectioning, effortless shadow roots and toning, and the power of TRUSS’s Blond Revolution line—making this a must for anyone ready to speed up services and elevate their artistry.

As part of the class, each attendee will receive:

  • One doll head
  • Goody bag with full-sized TRUSS Professional and Gabriel Samra products valued at $219
  • Lunch included