Visit the Joico Connection Center booth for education, exciting giveaways, and a fun game with fabulous prizes!
For 50 years, Joico has been committed to creating innovative haircare that restores hair to its healthiest state; infused with the kind of TLC that defines everything we do. As a hairdresser-founded brand, our mission goes beyond great hair; we’re here to support the whole stylist through transformative products, powerful education, and a culture that celebrates personal and professional joi. Because at Joico, it’s not just about how you work—it’s about how you feel, how you grow, and how you shine.
Featured Educators
@larisadoll
Larisa Love
@omgartistry
Olivia Thompson
@watchmyhairbounce
Jeannetta walker-rodgers
@richardmannah
Richard Mannah
@saga.haus
Cynthia Baker
@simply.lc_
Lexi Crosby
@stylistricardosantiago
Ricardo Santiago
Mainstage Presentations
@larisadoll
Larisa Love
@omgartistry
Olivia Thompson
@watchmyhairbounce
Jeannetta walker-rodgers
@richardmannah
Richard Mannah
Sunday, 9:45 AM – 10:30 AM
Consultation Drives Creation – The Future of Personalized Hair
Joico’s Dream Team, featuring Larisa Love, Richard Mannah, Jeannetta Walker-Rodgers, and Olivia Thompson, hits the stage to prove that great hair starts with a great consultation! Powered by Joico’s hottest new launches and signature techniques, you’ll be posting stage content before the final looks hit!
Just some of what you’ll experience…
- Surefire strategies that build client trust from the jump.
- Trending cuts and custom color placement.
- How to make every client feel seen and styled to perfection.
Sponsored Classes
@larisadoll
Larisa Love
Sunday, 1:30 PM – 3:00 PM
Battle of the Blends: Rooty vs. Ombré
It’s the blonde battle you’ve been waiting for. Are your clients into that low-maintenance, lived-in rooty vibe, or are they asking for an ombré moment that melts like magic? In this fun, action-packed class, Larisa Love (@larisadoll) breaks down both hot trends and shows you how to flex your consultation game, customize your formulas and perfect your placement for every hair type and personality.
The secret? When you blend with purpose, you build a booked-out biz.
You’ll walk away with: • Total confidence—no more guessing, no more one-size-fits-all • Real-time blonding techniques • Joico pro tips to personalize every unique result • A go-to game plan to turn scroll-stopping color into loyal, rebooking clients
@watchmyhairbounce
Jeannetta walker-rodgers
@omgartistry
Olivia Thompson
Sunday, 3:20 PM – 4:50 PM
Next-Level Blonding: The Blueprint to a Total Glow-Up!
Blondes may have more fun, but only when the color hits just right. If your client’s blonde is over-processed, dull or fading to gray, it’s time for a serious glow-up. In this brilliant session, Olivia Thompson (@omgartistry) and Jeannetta Walker-Rodgers (@watchmyhairbounce) are serving up next-level blonde for clients who don’t do basic.
Here’s a taste of what you’ll learn:
- How to revive tired tones with rich dimension and precision placement
- Formulas customized for hair type, texture and trend
- The confidence and skills to become the blonding expert your clients hype up nonstop
@richardmannah
Richard Mannah
@stylistricardosantiago
Ricardo Santiago
Monday, 8:45 AM – 10:15 AM
Cut & Color Cheat Codes: The Fast-Track to Trending Combos
This isn’t your average demo—it’s the full salon experience. Joico’s powerhouse duo, Richard Mannah (@richardmannah) and Ricardo Santiago (@stylistricardosantiago), team up to deliver a complete transformation from start to finish. Richard breaks down the biggest haircut trends for 2025, including timeless pixies, bobs and convertible layers, while Ricardo delivers head-turning color combos that elevate every canvas.
You’ll learn:
- Customizable cut and color combos designed for salon success
- Techniques that boost revenue behind the chair
- Styling and finishing details that look amazing in your feed
@larisadoll
Larisa Love
Monday, 3:15 PM – 4:45 PM
Battle of the Blends: Rooty vs. Ombré
It’s the blonde battle you’ve been waiting for. Are your clients into that low-maintenance, lived-in rooty vibe, or are they asking for an ombré moment that melts like magic? In this fun, action-packed class, Larisa Love (@larisadoll) breaks down both hot trends and shows you how to flex your consultation game, customize your formulas and perfect your placement for every hair type and personality.
The secret? When you blend with purpose, you build a booked-out biz.
You’ll walk away with:
- Total confidence—no more guessing, no more one-size-fits-all
- Real-time blonding techniques
- Joico pro tips to personalize every unique result
- A go-to game plan to turn scroll-stopping color into loyal, rebooking clients