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Want to take your education game to the next level? Join us in Las Vegas for the Redken Symposium in June 2026!

Founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding (thus the name "REDKEN"), Redken's foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. In 1993, L'Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services.

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Featured Educators

@seangodard

Sean Godard

@samvillahair

Sam Villa

@sarabotsfordhair

Sara Botsford

@adriennedara

Adrienne Dara

@justbhair

Brayden Pelletier

@philipforesto

Philip Foresto

@matt.swinney

Matt Swinney

@leysahairandmakeup

Leysa Carrillo

Mainstage Presentations

Sean Godard

@seangodard

Sean Godard

Sam Villa

@samvillahair

Sam Villa

Sara Botsford

@sarabotsfordhair

Sara Botsford

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Brayden Pelletier

@justbhair

Brayden Pelletier

Philip Foresto

@philipforesto

Philip Foresto

Matt Swinney

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique.​ Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application. ​ ​

Sponsored Classes

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Sara Botsford

@sarabotsfordhair

Sara Botsford

Sean Godard

@seangodard

Sean Godard

Philip Foresto

@philipforesto

Philip Foresto

Monday, 8:45 AM – 10:15 AM

Real-World Color Theory: Blondes, Brunettes, Coppers & Custom Formulas

This session dives into Redken’s “Masterpieces” theme with intention, artistry and four color-forward looks that bring the canvas of hair to life. From luminous blondes to mocha brunettes, natural coppers to creative placements—this class is designed for all levels of learners, offering a clear, accessible approach to color theory and application.

Discover how to maximize the versatility of Redken Shades EQ, Color Gels Oils and Lighteners to achieve on-trend, high-impact results with efficiency and precision.

Designed for the salon pro, this class delivers:
  • Formulas you can use immediately behind the chair
  • Strategic sectioning and placement for high-impact, time-saving results
  • Tips for crafting customized, client-ready color with ease
This is the color class that bridges bold artistry and real-world application—don’t miss it.
Brayden Pelletier

@justbhair

Brayden Pelletier

Matt Swinney

@matt.swinney

Matt Swinney

Sam Villa

@samvillahair

Sam Villa

Sean Godard

@seangodard

Sean Godard

Sunday, 3:20 PM – 4:50 PM

The Individuality of A Total Look: Color, Cut & Style

This is more than a makeover—it’s a masterclass in movement, tone, and intention. In alignment with the “Masterpieces” theme, this session fuses cut, color, and finish into a single, salon-ready story. Every element is designed to enhance the next—from sectioning to styling, and everything in between.

You’ll see 4 transformative looks brought to life using Redken’s full spectrum:

  • Real-world cutting techniques that elevate every shape
  • Smart color placement for dimension and impact
  • Styling that brings the full look to life

This class is for the artist ready to create harmony between color and design—and translate that vision into elevated artistry and greater revenue behind the chair.