@philipforesto

Philip Foresto

Philip Foresto is a Nashville-based Redken Brand Ambassador and salon owner known for his elevated color transformations and understated luxury aesthetic. With a career that began humbly—sweeping floors in his father-in-law’s salon—Philip has grown into a nationally recognized educator and Redken Brand Ambassador, sharing his expertise in formulation, tone, and finish with stylists across the globe. He’s best known for coining and teaching the Expensive Hair technique: a high-impact, low-maintenance approach to color that exudes polish, dimension, and sophistication.​ ​Philip’s sessions focus on achieving luxurious results through smart formulation, seamless blending, and client-focused customization. ​ His calm, precise teaching style makes advanced concepts approachable, empowering stylists to create salon-friendly results that feel elevated and editorial. Whether you’re new to dimensional color or ready to refine your luxury service menu, Philip offers practical, modern strategies rooted in artistry and efficiency. His class is perfect for anyone ready to raise their color game—and their pricing.​

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Brands

Mainstage Presentations

Sean Godard

@seangodard

Sean Godard

Sam Villa

@samvillahair

Sam Villa

Sara Botsford

@sarabotsfordhair

Sara Botsford

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Brayden Pelletier

@justbhair

Brayden Pelletier

Philip Foresto

@philipforesto

Philip Foresto

Matt Swinney

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique.​ Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application. ​