@adriennedara

Adrienne Dara

Adrienne Dara is a Philadelphia-based Redken Brand Ambassador renowned for her expertise in bold blonding & dimensional haircolor. With over a decade in the industry, she combines hands-on salon experience with a passion for teaching. As the founder of ADH Education, Adrienne offers a comprehensive virtual learning platform as well as in-person classes. She is a NAHA 2025 Educator of the Year Nominee and is the author of three Redken formulation books, which have reached over 6000 stylists worldwide.​ Adrienne’s teaching style is approachable and empowering, focusing on demystifying complex color concepts. Her classes are designed to build confidence and clarity in formulation, particularly with Redken’s Shades EQ. Attendees can expect to gain practical skills in everything from toning to lowlighting to corrective color techniques. With a commitment to fostering growth and creativity, Adrienne’s sessions are a valuable opportunity for stylists seeking to elevate their craft and enhance their behind-the-chair success.​

more...

Brands

Mainstage Presentations

Sean Godard

@seangodard

Sean Godard

Sam Villa

@samvillahair

Sam Villa

Sara Botsford

@sarabotsfordhair

Sara Botsford

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Brayden Pelletier

@justbhair

Brayden Pelletier

Philip Foresto

@philipforesto

Philip Foresto

Matt Swinney

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique.​ Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application. ​