@samvillahair

Sam Villa

Sam Villa is an industry icon, educator, Redken Global Artistic Ambassador, and changemaker with a mission to empower every stylist to grow creatively and professionally. With decades of experience, Sam has earned some of the industry’s highest honors—including NAHA Educator of the Year, the Lifetime Achievement Award, and induction into the Hair Awards USA Hall of Fame. His reputation is built not only on his masterful cutting and finishing techniques, but also on his ability to lead with heart and humility.​ ​Sam’s sessions are transformational. Whether on a mainstage or in a small classroom, he delivers practical skills, mindset shifts, and real-talk strategies that energize stylists at every level. You’ll walk away with fresh ideas, refined technique, and renewed motivation to serve your clients and yourself with purpose. Known for doing things differently, Sam helps stylists think deeper, communicate better, and elevate every aspect of their craft. This is education that will change how you show up.​

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Brands

Mainstage Presentations

Sean Godard

@seangodard

Sean Godard

Sam Villa

@samvillahair

Sam Villa

Sara Botsford

@sarabotsfordhair

Sara Botsford

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Brayden Pelletier

@justbhair

Brayden Pelletier

Philip Foresto

@philipforesto

Philip Foresto

Matt Swinney

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique.​ Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application. ​