@justbhair

Brayden Pelletier

Brayden Pelletier is the founder of Just b. Hair in Atlanta and a globally recognized Redken Artist with over 20 years of experience. He began his career at just 16 and now leads two successful salon locations while traveling the world as an educator and mentor. His work has graced runways at New York Fashion Week and earned him accolades like NAHA’s 2024 Master Hairstylist of the Year. Known for his fresh, movement-driven cutting style and his ability to break down complex concepts into actionable tools, Brayden’s education sessions are high-energy, empowering, and packed with real-world application. As Redken’s Global Director of Artistic Development and Design, he blends fashion-forward vision with salon practicality, helping stylists elevate both their artistry and their business. Whether you’re craving creative inspiration or ready to refine your technique, Brayden’s session will leave you fired up to create—and confident in your next move behind the chair.

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Brands

Mainstage Presentations

@seangodard

Sean Godard

@samvillahair

Sam Villa

@sarabotsfordhair

Sara Botsford

@adriennedara

Adrienne Dara

@leysahairandmakeup

Leysa Carrillo

@justbhair

Brayden Pelletier

@philipforesto

Philip Foresto

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique. Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application.

Classes

@justbhair

Brayden Pelletier

@matt.swinney

Matt Swinney

@samvillahair

Sam Villa

@seangodard

Sean Godard

Sunday, 3:20 PM – 4:50 PM

The Individuality of A Total Look: Color, Cut & Style

This is more than a makeover—it’s a masterclass in movement, tone, and intention. In alignment with the “Masterpieces” theme, this session fuses cut, color, and finish into a single, salon-ready story. Every element is designed to enhance the next—from sectioning to styling, and everything in between.

You’ll see 4 transformative looks brought to life using Redken’s full spectrum:

Real-world cutting techniques that elevate every shape
Smart color placement for dimension and impact
Styling that brings the full look to life

This class is for the artist ready to create harmony between color and design—and translate that vision into elevated artistry and greater revenue behind the chair.