@matt.swinney

Matt Swinney

Matt Swinney is a four-time NAHA winner—including Hairstylist of the Year—and a global leader in hair artistry. Based in Minneapolis, Matt is the co-founder of Evolution Salon and a visionary Redken Artist known for seamlessly blending structure, movement, and visual storytelling in his work. His creations have been featured in Elle, Allure, and countless editorial campaigns. He is also a four-time BTC One Shot Award winner, adding to his legacy as one of the industry’s most celebrated talents.​ Matt’s sessions are immersive, high-level experiences that explore texture, shape, and the balance of cut and color. Whether you’re refining your finish, modernizing your technique, or redefining your artistic voice, Matt gives you the tools to build your signature style. He teaches with passion, precision, and a deep understanding of how artistry and business intersect. If you’re ready to sharpen your skills and ignite your creativity, Matt’s class delivers.​

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Brands

Mainstage Presentations

Sean Godard

@seangodard

Sean Godard

Sam Villa

@samvillahair

Sam Villa

Sara Botsford

@sarabotsfordhair

Sara Botsford

Adrienne Dara

@adriennedara

Adrienne Dara

Leysa Carrillo

@leysahairandmakeup

Leysa Carrillo

Brayden Pelletier

@justbhair

Brayden Pelletier

Philip Foresto

@philipforesto

Philip Foresto

Matt Swinney

@matt.swinney

Matt Swinney

Sunday, 8:55 AM – 9:40 AM

Individuality of A Masterpiece: Redken’s Path to Master-Level Artistry

At The BTC Show, the Redken team invites you to celebrate the "Masterpiece" theme. A masterpiece is distinguished by the passion behind the vision, the skill in its creation and the personalized approach that makes each client and stylist experience unique.​ Each Redken Artist will unveil their unique interpretations of a total look masterpiece, drawing inspiration from emerging trends and showcasing techniques ready for immediate in-salon application. ​