Born from the visionary minds that shaped the professional beauty industry, Aloxxi carries the legacy of innovation and craftsmanship, rooted in the brilliance of Redken and Nexxus Founder Jheri Redding and the bold entrepreneurial spirit of OPI Founder George W. Schaeffer. From its early days, Aloxxi quickly became a trusted name for reliable, stunning results. When Schaeffer took the reins in, Aloxxi entered a new era creating a brand renowned for vibrant, long-lasting colour and a deep commitment to hair health. Today, as a woman-run company, Aloxxi is poised to continue that legacy, blending tradition with innovation to deliver next-level solutions for those who demand the very best.