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Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.

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Mainstage Presentations

Gilad Goldstein

@myguiltycrown

Gilad Goldstein

Sean Godard

@seangodard

Sean Godard

Michelle O’Connor

@michelleoconnorbeauty

Michelle O’Connor

David Lopez

@davidlopezzz

David Lopez

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Danielle Keasling

@danielle.keasling

Danielle Keasling

Sonya Dove

@thesonyadove

Sonya Dove

Vernon François

@vernonfrancois

Vernon François

Jaleesa Jaikaran

@jaleesajaikaran

Jaleesa Jaikaran

Monday, 11:20 AM – 12:05 PM

CTRL+ALT+GLAM: Ulta’s Y2K Hair Revival

Celebrate 25 years of BTC with a tribute to the hair that raised us. Join the Ulta Beauty Team as we take a bold journey back to the early 2000s where fearless styles ruled the scene. This class fuses Y2K’s most iconic trends with today’s innovation, diversity and artistic expression, showing how the past continues to inspire the future of hair.

Sponsored Classes

Gilad Goldstein

@myguiltycrown

Gilad Goldstein

Sean Godard

@seangodard

Sean Godard

Sunday, 1:30 PM – 3:00 PM

Color & Cut Masterclass: Smart, Time-Saving Techniques for Busy Stylists

Join Redken Artist/ULTA Beauty Pro Team's Sean Godard (@seangodard) and ULTA Beauty Design Team’s Gilad Goldstein (@myguiltycrown) as they join forces in a masterclass that blends the art of strategic color placement with fast, effective cutting techniques. Designed for the modern salon professional, this class will teach you how to maximize your time behind the chair—serving more guests, creating stunning looks and increasing your income. Learn how to use targeted color placement to cut down on application time, AND discover fresh, salon-ready haircutting techniques that are quick, modern and highly personalized.

You’ll leave with:

  • Step-by-step breakdowns for complete looks
  • Diagrams and Techniques you can immediately use
  • Social media tips to showcase your work, attract new clients and build industry connections
This class will give you the tools to stand out behind the chair. Come get inspired!
Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Janelle Eyre

@jeyre.hair

Janelle Eyre

Sunday, 3:20 PM – 4:50 PM

Bold Color, Modern Cuts & Social Strategies to Turn Content into Clients

Take your salon and social game to the next level with Ulta Beauty Design Team’s powerhouse duo, Justin Toves-Vincilione (@ahappyjustin) and Janelle Eyre (@jeyre.hair). Learn how to create vivid color placements that not only look incredible behind the chair but also go viral online and keep clients coming back. Justin and Janelle will share salon-friendly techniques for bold, eye-catching color, plus modern cutting and styling methods that elevate every look. You’ll also get proven social media strategies to help turn your content into clients and grow the dream business you deserve. Walk away with high-impact techniques you can actually use—and the confidence to share them with the world.