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Discover why BELLAMI is the World’s #1 Hair Extension Brand—explore the collection, meet our experts, win exclusive prizes, and get inspired by the artistry behind BELLAMI.

BELLAMI premium hair extensions empower your guests, giving them a newfound confidence to take into the world. We ethically source 100% Virgin Remy human hair and sustainably produce high-gram, cuticle-intact luxury hair extensions, offering the largest product assortment in the industry. We take pride in creating state-of-the-art colors, cutting-edge tools, and installation techniques. Our mission is to provide the best stylist education and the latest innovations to transform your business. Through The BELLAMI Academy, we have certified over 30,000 stylists worldwide. We are BELLAMI. The world's #1 hair extension brand.

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Featured Educators

@ahappyjustin

Justin Toves-Vincilione

@justinemarjan

Justine Marjan

@realericvaughn

Eric Vaughn

@amanukyan

Anna Manukyan

Mainstage Presentations

Eric Vaughn

@realericvaughn

Eric Vaughn

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Justine Marjan

@justinemarjan

Justine Marjan

Sunday, 1:30 PM – 2:15 PM

BELLAMI Mastery in Action: Elevating Extension Services with the Best in the Industry

Get front-row access to hair extension artistry with BELLAMI Professional’s Mastery in Action. Legendary stylists Eric Vaughn, Justin Toves-Vincilione and Justine Marjan will demonstrate the cutting-edge extension techniques that have skyrocketed their careers. From seamless blends to bold, show-stopping styles, they’ll break down their signature installation methods using BELLAMI’s premium extensions. This isn’t just education—it’s pure inspiration. Watch. Learn. Level up.

Sponsored Classes

Justin Toves-Vincilione

@ahappyjustin

Justin Toves-Vincilione

Janelle Eyre

@jeyre.hair

Janelle Eyre

Sunday, 3:20 PM – 4:50 PM

Bold Color, Modern Cuts & Social Strategies to Turn Content into Clients

Take your salon and social game to the next level with Ulta Beauty Design Team’s powerhouse duo, Justin Toves-Vincilione (@ahappyjustin) and Janelle Eyre (@jeyre.hair). Learn how to create vivid color placements that not only look incredible behind the chair but also go viral online and keep clients coming back. Justin and Janelle will share salon-friendly techniques for bold, eye-catching color, plus modern cutting and styling methods that elevate every look. You’ll also get proven social media strategies to help turn your content into clients and grow the dream business you deserve. Walk away with high-impact techniques you can actually use—and the confidence to share them with the world.
Anna Manukyan

@amanukyan

Anna Manukyan

Monday, 8:45 AM – 10:15 AM

Business Builder: Boost Your Profit to 6 Figures with Extensions

You’ve got the drive and the talent. Learn to channel it into a six-figure success story. Anna Manukyan is more than an industry icon. She’s a certified financial educator and an expert on the business of beauty. Join her for a Look & Learn session curated for stylists ready to make extensions the centerpiece of their business—and shape their passion into long-term success. Discover how to secure high-ticket services, loyal guests and sustainable growth using practical insights and real-world solutions. Whether you’re just starting out or ready to scale, this exclusive session will help you find your next step.